Trade name restoration
Even the best managed food outlet or restaurant's reputation and revenues could be at risk if a customer contracts a food borne illness, or a supplier provides contaminated products. If the news hits the headlines, the impact can be dramatically worse.
Restaurant chains today develop brand identities which, if successful, are then franchised heavily to expand the reach of the concept to consumers. This allows new start up franchises to build on recognised names and look forward to a more predictable revenue stream.
This revenue stream is, however, in turn, put at risk by damage to that brand caused by anyone else in the franchise system. The financial repercussions can be crippling and a trading reputation severely damaged.
TNR fills a major gap in existing standard insurance programmes by protecting their revenue stream, because the policy benefits are not triggered by any admission of liability, but simply by the adverse publicity, which can cause the economic loss.
We work closely with a recognised specialist insurance agency in the United States, Professional Liability Insurance Services, Inc. (PLIS) who has combined their insurance facility with their Specialist Crisis Management company, Specialty Risk Management Inc, to provide the protection and crisis management against the financial costs of:
- Food borne illness business interruption
- Adverse media
- Reputation crisis management consultancy
In the United States the coverage is available via PLIS.
We can provide access to this coverage for all other countries in the world. Limits up to USD $40,000,000.
Your premium indication is based on:
- Revenue
- Trade name profile
- Concentration of locations
- Ownership/franchise
- Past history
Summary
Protecting your good name is the most important investment any food service establishment can take.
Proposal form
Please click here to download a proposal form for all non-US based countries.
